Barring any uptick in the pandemic, prospective worldwide re-openings would make every theater the global oyster of Tenet, which, as the only major release on schedule for months, would arrive essentially unopposed during the summer season, which is normally teeming with high-profile blockbusters collecting most of the industry’s annual revenue. Regardless, the number remains a substantial light at the end of the tunnel for an industry left devastated. However, in a small caveat, the organization-to which most major and independent theater chains belong worldwide-released its optimistic appraisal without independent confirmation, according to Indiewire, which reports that the 90% represents a market share of theaters, rather than a total count, and could prove challenging to achieve in the larger New York and Los Angeles markets. Trade organization the National Association of Theater Owners (the other NATO,) confirmed to Business Insider that it expects 90% of theaters worldwide to reopen soon enough, specifically in time for the long-set July 17 release date of Tenet.
stood oddly resolute with the film’s pre-pandemic-set July release date a seemingly recalcitrant approach that might just pay off in dividends as signs indicate that most theaters will reopened by that time. Indeed, as the industry-wide inertia of the past few months saw the release dates of most major blockbusters pushed back as theaters shuttered worldwide, Warner Bros. Tenet, director Christopher Nolan’s next pulse-pounding prestige thriller, appears to be on the verge of winning a proverbial game of chicken against the COVID-19 pandemic.
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